You are continuing your work on your print advert which you started with Mrs Jones. You should use the research from your homework in your planning.
Planning
Create a presentation covering all the following points - try and add as much detail as possible, use 1 slide per point. When you are considering audience you might make up a typical audience person, give them a name and flesh them out as a person
1. Choose the type of product you are going to advertise2. What specific brand and product are you going to advertise (you can make up your own brand)?
3. What ideologies are attached to the brand?4. Who is going to be your primary target audience and why (consider gender, social class and lifestyle categories)?
5. Who is going to be your secondary audience and why (other than the primary target audience who else might buy your product)?
6. Which needs will you be targeting in the audience?
7. Which persuasive techniques will you use in your advert to attract your audience?
8. What colours will be dominant and why (consider your audience and product)?
Design
Sketch a mock up of your advert - detail the fonts and colour it in to represent the colours, this should be detailed enough to be reproduced by a classmate.
Create
Using your design as a reference, create your advert in Photoshop.
Print Advert
You are continuing your work on your print advert which you started with Mrs Jones. You should use the research from your homework in your planning.
Planning
Create a presentation covering all the following points - try and add as much detail as possible, use 1 slide per point. When you are considering audience you might make up a typical audience person, give them a name and flesh them out as a person
1. Choose the type of product you are going to advertise2. What specific brand and product are you going to advertise (you can make up your own brand)?
3. What ideologies are attached to the brand?4. Who is going to be your primary target audience and why (consider gender, social class and lifestyle categories)?
5. Who is going to be your secondary audience and why (other than the primary target audience who else might buy your product)?
6. Which needs will you be targeting in the audience?
7. Which persuasive techniques will you use in your advert to attract your audience?
8. What colours will be dominant and why (consider your audience and product)?
Design
Sketch a mock up of your advert - detail the fonts and colour it in to represent the colours, this should be detailed enough to be reproduced by a classmate.
Create
Using your design as a reference, create your advert in Photoshop.